What distinguishes George from other pet stores is that they design many of their own products and promote a unified aesthetic. There's a broad selection of beds, collars, dishes, carrying cases and other paraphernalia.

The color palette alludes to mid-century modern, though without nostalgia, and what they don't design, they select for unique appeal—like hand-woven stuffed animals from Peru for a buck.

The stores also display antiques, vintage pet products and posters, which creates context and depth. And they offer books and reading materials, including the magazine BARk, a straightforward choice for modernists.

Today, George offers its ever-expanding collection at three shops in San Francisco, Berkeley, Marin Country Mart in Larkspur, and online. 

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