Renowned wine critic Robert Parker refers to B Cellars in an appreciative manner as the modern day négociant, a French term for a wine merchant that would purchase grapes from notable grape growers, vinify each lot separately and then blend them under their own label.
While the B Cellars approach is in many respects modeled after the French tradition, they employ a more contemporary attitude that celebrates not only the blending of wine from different vineyards but from different varietals. The results are wines that deliver layers of flavors that are unattainable from the more traditional single vineyard, single varietal production method.
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