DogTrekker 2021 – 2022 Rate Card

A new rate card will go into effect on November 1, 2022, after the launch of the all new DogTrekker.com. Following is our current rate card.

DogTrekker® reaches active, dog-passionate travelers with listings, native content, newsletters, and original, SEO-optimized stories about California’s most compelling dog-friendly destinations, lodging, dining, activities, and attractions. You can capture the hearts, minds, and vacation budgets of these engaged readers through the various DogTrekker channels and options listed below. Check out the DogTrekker archives for a look at previous newsletters.

 Display ads:

 Rotating 300×250, 300×600, 728×90, and 320×50 run-of-site display ads on DogTrekker.com have high click-through and conversion rates for our partners. Note: currently, these can only be purchased as part of a package. Creative services are available.

 Priced from $50 to $100 CPM net

 Newsletter takeover:

The bi-weekly DogTrekker newsletter has strong engagement with our organically grown database. The takeover newsletter includes an exclusive issue with intro and three stories plus images. Stories can be written by our team of veteran dog travelers and writers.

 Stories will also run on DogTrekker.com’s home page Paw Press following emailing of the issue and will live in key locations on DogTrekker.com, social media and advanced search. Now that’s redefining “long-tail”!

 Price per issue: $4,500 net

 Newsletter story:

The bi-weekly DogTrekker newsletter has seen strong engagement with the organically grown database. The story will be included in an “activity” or destination newsletter issue. Includes an intro and story plus image. The story can be written by our team of veteran dog travelers and writers.

 The story will also run on DogTrekker.com’s home page Paw Press following emailing of the issue and will live in key locations on DogTrekker.com, social media and advanced search. Now that’s redefining “long-tail”!

Price per issue: $2,500 net           

Paw Press story:

The Paw Press blog run sat the top of the home page of DogTrekker.com. The intro to a blog story will run for four days and will also be pushed out on social media. Includes an intro and story plus image. Story can be written by our team of veteran dog travelers and writers.

Price per blog: $1,250 net

Featured lodging, dining, winery, attraction or activity sponsor:   A Featured Sponsor listing separates your lodging property, restaurant, winery, attraction or local service from the dog pack by letting DogTrekker.com readers know that you are committed to providing welcoming and safe hospitality for their canine companions.  

A Featured Sponsor listing ranks your property higher in the listings on the site. It also provides for images and more text to bark about your property, amenities and dog-friendly policies.   

Price per listing for a year: $1,500 net. Group packages are also available.

 DogCation®:

The DogTrekker DogCation is DogTrekker.com’s most effective promotion for destinations and lodging properties over the past decade, providing a two or three-night stay at a dog-passionate hotel, plus amenities. DogCation includes a full month of all channel promotion. $8,500 value.

 Price: $5,000 net

DogTrekker Editorial Packages:   The DogTrekker editorial team is comprised of award-winning veteran dog-travel writers. DogTrekker provides destination marketing organizations, lodging properties and other travel and hospitality organizations with licensed dog-friendly editorial services.

Packages include: One story including header title, 75-word intro and 150-word body, including license to utilize on client website. Image subject to possible additional license.

Pricing from: $1,000 net

Full four-story blog post, including all of the above, plus intro header copy.

Pricing from: $3,000 net  

 Consulting services:

With over 250 years of on-the-road and on-the-beaten-path experience traveling with  dogs in California, and tracking the aspirations of millions of dog-friendly travelers over  the past decade, the DogTrekker team knows what dog-passionate destinations and  properties need to do to attract and engage pet parents. 

We offer this knowledge and expertise to many partners, either as part of a partner package or on a consulting basis. Let DogTrekker lead the way in building your dog- friendly pages, initiatives or explore other opportunities.   

 Pricing: beginning at $5,000 net

Questions? Fetch us by reaching out to Dave Kendrick at dave@DogTrekker.com or by calling 415.519.2557 (mobile)

Maya says, “I can’t wait to tell your story!”

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