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The Pooch Coach

The Pooch Coach

The Pooch Coach

642 28th Street, San Francisco, California 94131

(415) 643-3333

info@poochcoach.com

Beverly Ulbrich has been working with dogs across the Bay Area for over 20 years, and she’s handled just about every situation you might encounter—whether you’re bringing home your first puppy, working through basic obedience, or dealing with a dog that’s fearful or aggressive. The Pooch Coach specializes in private training and behavior modification, and her track record speaks for itself: she’s helped more than 2,500 dogs.

What’s notable is how many local organizations rely on her expertise. Bay Area dog nonprofits call her in for tough cases, veterinarians refer clients to her regularly, and she’s become the person local TV news contacts when they need credible dog behavior commentary. Bay Woof magazine voted her best private trainer in the SF Bay Area, and The SF Chronicle recognized her work too.

Her approach centers on a simple idea: “Any Dog. Any Problem.” That means she doesn’t turn away the challenging cases or assume certain behaviors are unfixable. She works with dogs across the spectrum—anxious dogs, reactive dogs, those with resource guarding issues, puppies that need structure, and adult dogs that need to learn how to live in a household. Private training sessions allow her to customize her work to each dog’s specific needs and your family’s goals.

The fact that nonprofits and vets trust her with their most difficult referrals says something about both her skill and her ability to communicate what’s actually happening with a dog’s behavior. She doesn’t use one-size-fits-all solutions; instead, she diagnoses what’s driving the behavior and builds a plan from there.

If you’re dealing with anything from housebreaking struggles to serious aggression concerns, her website has details about her approach and how to book a session.

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