The Kings Beach SNOWFEST Parade delivers a true, traditional parade experience with a strong local heartbeat.

• Community-Powered Fun
  Local businesses, nonprofits, clubs, schools, and organizations show up in force with imaginative floats, festive themes, and plenty of Tahoe flair.
• Classic Parade Route
  The parade travels through downtown Kings Beach along Highway 28, creating an easy, walkable viewing experience with great sightlines for spectators of all ages.
• Family-Friendly & High-Energy
  From kids waving at floats to longtime locals cheering on neighbors, this is a parade built for connection, celebration, and shared winter joy.
• Pure SNOWFEST Vibes
  Expect cowbells, costumes, music, laughter, and that unmistakable North Tahoe community pride that makes SNOWFEST more than just a festival.

The small town, big time parade brings smiles and joy as it travels east on Highway 28 along the beautiful north shore of Lake Tahoe. The parade will start at Secline Street and end at Raccoon Street. The announcing stand and judges' table will be next to the King Building near the Bear Street Roundabout.

Be advised that Hwy 28 will be closed from the intersection of Hwy 267 to Fox St. during the parade.