Covewater Paddle Surf is the only dedicated stand-up paddleboarding shop in the Santa Cruz/Monterey Bay area, and they’ve been leading the way since 2010. When they opened, they were just the third SUP shop in the entire country—a pretty big deal for the sport back then. They’ve kept that pioneering energy alive, staying focused on what they do best: outfitting paddleboarders and teaching people how to get on the water.
The shop stocks a solid range of boards, paddles, and accessories, so whether you’re looking to buy or rent, you’ll find what you need. They run classes for all levels, from people who’ve never stood on a board before to experienced paddlers wanting to sharpen their skills. The staff actually knows their stuff and can talk you through gear choices without making it feel like you’re being upsold.
What makes this place stand out for dog owners is that they genuinely welcome dogs to come along on paddleboarding outings. Your dog can experience the water with you, which changes the whole dynamic of a paddling session. Before you head out, the team can help you figure out what works best for your dog’s comfort and safety on a board.
Santa Cruz’s water is pretty accessible from the Covewater location, and Monterey Bay offers different paddling conditions depending on what you’re after—calmer coves if you’re just starting out, or more open water if you want a real workout. The shop can point you toward spots that match your skill level and your dog’s temperament too.
Visit their website at covewater.com for class schedules, rental rates, and what to expect before your first session.




